October 27, 2011 · 3 Comments
Beware the ‘Bargain Botox’: Online deals for cosmetic injections ‘misleading and unsafe’
By Maysa Rawi
Last updated at 6:58 PM on 27th October 2011
Botox sessions have become part of the standard beauty regime for millions of women wanting to slow the signs of ageing.
And as 1.4million cosmetic injectable treatments are expected to be conducted in the UK this year, it seems the procedure has become more popular than ever.
With online deals flooding the internet, advertising Bargain Botox and Lunchtime Lipo, shoppers are often hard-pressed to resist – despite the safety risk.
But a leading healthcare advisory has today warned consumers not to be tempted by ‘misleading and potentially unsafe’ offers.
Popular: Around 1.4million cosmetic injectable treatments are expected to be conducted in the UK this year
Many of these deals are illegally advertising botox, a prescription only medicine which the Advertising Standards Authority state should not be advertised to the public.
The Independent Healthcare Advisory Services (IHAS) also warn some websites ‘trivialise cosmetic surgery’ by forcing customers into making hasty decisions to take advantage of the deal.
They are then locked into the treatment or they lose their money.
Tempting: Many websites, such as Groupon, are advertising cheap Botox deals
The ASA advised Standards also state that advertisements should not offer discounts linked to a deadline date, or other date-linked incentives.
Users should also be aware Botox should never be administered by a beautician, only a doctor, dentist or independent nurse prescriber.
Whilst group buying sites are currently some of the most viewed internet sites in the UK, the IHAS are instead urging the public to ‘shop responsibly’ when considering a cosmetic injectable treatment and consult www.TreatmentsYouCanTrust.co.uk to ensure their provider is regulated and appropriately qualified.
Celebrity fan: Kate Price often has Botox injections
Sally Taber, who is responsible for the management of the Standards and Training principles for Treatments You Can Trust says: ‘We are concerned by the increasing number of misleading and potentially unsafe deals for such treatments on group buying sites which are not only misleading but also putting the public at risk.
She added: ‘These deals invariably fail to clarify the clinical background of the practitioner and the appropriate clinical environment in which the treatment will be conducted, as poor cleanliness can lead to infection.
‘Low standards in either or both can lead to permanent physical damage.
‘Group buying sites are also trivialising cosmetic injectable treatments by forcing consumers into making a hasty decision which can lead to unfortunate consequences.’
By Emma Brown