August 25, 2011 · 0 Comments
Steve Jobs can be credited for the drastic turnaround. But how did he do it?
By thinking differently, innovating, and being controversial.
Can you imagine Pepsi and Coca-Cola getting together? Or Verizon and AT&T? That’s how strange it was when Apple and Microsoft announced their partnership at the 1997 Macworld Expo.
After 12 years of financial loss, Jobs needed to get Apple money, and quickly. So he turned to Bill Gates, who made a $150 million investment in Apple.
“The era of competition between Apple and Microsoft is over as far as I’m concerned,” Jobs announced. “This is about getting Apple healthy, this is about Apple being able to make incredibly great contributions to the industry and to prosper again.”
A great salesman, Jobs knew the importance of aesthetics; he realized Apple’s products looked dated.
In 1998, Jobs called a meeting at Apple, sat everyone down and said, “You know what’s wrong with this company? The products SUCK — there’s no sex in them.”
Today, Apple is credited for creating the most beautiful technology, from colorful iMacs to sleek iPads.
Apple began as a computer-only company, but Jobs knew it needed to broaden its approach if it wanted to become truly successful.
Apple began expanding its products beyond just computers with the release of Final Cut Pro, followed by MP3 players, music, iPhones and iPads.
Jobs changed the company’s name from Apple Computer, Inc. to Apple Inc. in 2007 to symbolize the new, broader vision.
By Emma Brown